HND in Marketing
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Session Intakes
September / january / April
Course Duration
2 years
Qualification Code
603/6838/X
Qualification Credits
240 Credit Hours
COURSE DETAILS
HND in Business programme is designed to develop students as independent-thinking professionals who can meet the demands of business employers and adapt to a constantly changing world. The programme provides a clear line of sight to employment, depending on which specialist area you chose and gives you an insight into various fields such as Marketing, Accounting and Finance, Human Resource Management, Entrepreneurship and Innovation, Law, and Business strategy. You will get to work on your own business research project, giving you an opportunity to practically apply your business ideas.
The BTEC HND qualifications are equivalent to the first two years of an undergraduate programme that provides an opportunity to enroll directly into final year of an undergraduate degree course.
YOUR
FUTURE
PATHWAY
Course Elements
BTEC qualifications are awarded by Pearson, the UK’s largest awarding body offering academic and vocational qualifications that are globally recognised and benchmarked.
The programme is being offered in three sessions; September, Junuary, and April intakes each year. The class schedules are alligned to each intake and shared with students during their programme induction pack. Classes will be held at Islamabad Campus face-to-face.
Student Induction Pack would include the following documents in the Induction Pack:
- Student Handbook (Policies and Procedures)
- Course overview
- Assignment briefs for all units & Assignment Submission Procedure
- Course Timetable
- Assignment support sources (reading lists for units, skills development resources and definitions of verbs included in the scheme of work documents).
Each individual unit carries 15 credits. You are required to secure 240 credits to complete your HND in Marketing.
YEAR 1:
Mandatory Core Units:
Business & the Business Environment
Marketing Essentials
Human Resource Management
Managing a Successful Business Project
Management & Operations
Management Accounting
Optional Units (choose based on availability and interest):
Entrepreneurship & Small Business Management
Digital Marketing
YEAR 2:
Core Mandatory Units:
Research Project
Organisational Behaviour
Specialist Mandatory Units:
Brand Management
Integrated Marketing Communications
Consumer Behaviour & Insight
Optional Units:
Sales Management
Social Media Marketing
All Learners (students) will be assessed by written Course-work / Assignment submissions against given Learning Objectives (LOs) , practical tasks, and Presentations for each module during the semesters. There are No-Exams in the entire qualification.
The assessment procedures relating to specific programmes will be made available to all students prior to the commencement of their course and will be reinforced throughout their programme of study.
Students are advised at key points; inductions, tutorials and through correspondence to follow the guidelines given to them digitally and/or posted in each classroom and on all noticeboards.
Why is BTEC Higher National Diploma the Right Choice for You?
Where will Higher National Diploma take you?
Upon successful completion of BTEC HN Marketing, students will have the option to enroll on-to the following international degree programmes for example:
- BA Business and Human Resource Management
- BA Business and Marketing
- BA (Hons) Business Entrepreneurship and Innovation
- BA (Hons) Global Business Management
- BA (Hons) Business Management
- BA International Business
- BSc (Hons) Accounting
- BA Business Administration
- BA (Hons) International Marketing
- BA (Hons) Accounting and Finance
- BSc (Hons) Digital Business – Management
- BSc (Hons) Business Administration
- LLB (Hons) Law
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The Pearson BTEC Higher National Certificate (HNC) is at level 4
(the same as the first year of a UK honours degree). -
The Pearson BTEC Higher National Diploma (HND) is at level 5
(the same as the first two years of a UK honours degree).
FAQs
A Higher National Diploma is a two years programme awarded by Pearson UK. The HND programme is equivalent to 14 years of education (Associate Degree Programme, ADP) recognised by the Higher Education Commission of Pakistan. The programme is designed to help the candidates with employment by giving them hands-on skills, focusing on varnishing skills and teaching them practical application of concepts. All modules of the programme are coursework based spread over two years (4 semesters) with specialisation pathways. The HND qualifications are designed to equip the learner with up-to-date sector-related skills so as to make the employment path easier for them by focusing on the skill sets in addition to understanding and knowledge of the content and the subjects. It is a flexible programme that meets the requirements of working individuals as well.
Currently, we are offering HND in Business, Art and Design (Fashion, Textiles), Creative Media Production, Gaming and Computing with specialised pathways. The learner can choose the pathways at the start of their session and can enroll in the designated programme. Each pathway ensures a holistic academic and vocational experience for the learner.
The HND programme is also significantly more affordable and students are given merit-based scholarships. The approximate fee of HND course is PKR 765,000/- which includes international registration fee. The students are given flexible installment plans during the admission process.
Students who have recently been in education are likely to need:
- BTEC Level 3 qualification in Business, and/or other related Level 3 qualifications OR
- HSSC equivalent (12 Years of Education) (A-Levels / Intermediate PASSand/orAcceptable equivalent qualifications)
- RPL/APL (Recognition of Prior Learning) cases shall be dealt case-to-case basis in accordance with the Pearson policies based on the learner’s learning or experience.
