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HND in Marketing

Level 5 qualification, the HND (equal to the second year of a UK Bachelor’s Degree) with an embedded level 4 qualification, the HNC – Leads to the final year of a Bachelor’s Programme.

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Start date

September 2022



2 Years


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HND in Marketing develops you for marketing and communications interconnected job roles or continuation to further education by helping you build the foundational knowledge of marketing, market research and advertising techniques.

HND in Marketing gives an overview of the marketing function. It factors in the purchase decision-making process and the variables and situations influencing consumer behaviour. The topics to be covered include marketing research; promotional activities for attracting target audiences; implementing and evaluating analytical tools to produce a marketing plan; marketing in the digital age and product /service innovation.

The credits gained on an HND are equal to the first two years of an undergraduate programme, a lot of universities in the United Kingdom and internationally can offer you a seat on the third or final year of a degree course (rather than making you start at the beginning).

Study Option

Blended Learning (Live Lectures +Online Learning)

Course Location

International Centre of Excellence – ICE / Online  

Course Level

Entry Level


There is no assessment for this course.

Entry Requirements

12 Years of Education completed(A level pass / intermediate pass or equivalent)  

Course Elements

Pearson BTEC

Classes will be held at Islamabad Campus from 1st January 2021.


The overall duration of the HND (Year1 + Year 2) is 2 years which leads on to the final year of an undergraduate programme.

Each individual unit carries 15 credits. You are required to secure 240 credits to complete your HND in Marketing.


Mandatory Core Units:

  • Business and the Business Environment
  • Marketing Essentials
  • Human Resource Management
  • Management and Operations
  • Management Accounting
  • Managing a Successful Business Project

Optional Units:

  • Innovation and Commercialisation
  • Entrepreneurship and Small Business Management



Core Mandatory Units

  • Research Project
  • Organisational Behaviour

Specialist Mandatory Units:

  • Product and Service Development
  • Integrated Marketing Communications
  • Digital Marketing

Optional Units:

  • Consumer Behaviour and Insight
  • International Marketing

Students will be assessed by practical tasks, work projects, assignments and written work during their time on the course.

For entry in an HND programme, the student must have at least one of the following in academics

  • 12 Years of Education completed(A level pass / intermediate pass or equivalent)

All of the study materials and student handbooks will be supplied. A tutor will be allocated to you for academic support who you can contact on the phone and email. For administrative support, you will be given access to a Student Support Coordinator. 

On Campus

About the Instructors

All leading professionals and academics from accross the globe including Pakistan and the UK.

Michelle Depuis

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Sumbal Manzoor

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Dr. Anthony Stevenson

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Mandy Hayward

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Course Benefits

Recognised by Foreign/Local Accreditation Bodies

Affordable and Flexible

Results in Employability Prospects Worldwide

Governed by trusted Bodies


HND is a 2-years undergraduate diploma program leading to an international graduate degree by joining the final year at an international university. It is a skill-based qualification designed to help the candidates get employment by providing them with hands-on skills.

HND Computing and HND Business.

Any student who is completed the following is eligible to apply:

  1. FSc/ICS/I.COM/A-Levels


It is equivalent to 14 years of education in Pakistan and offers a chance of employment in their elected field as this is a skill-based qualification.

The total cost of HND is 6,92,000/- PKR, including 600 GBP international fees.

Yes, the option to pay in instalments is available on the tuition fee which is a total of 4,80,000/- PKR.

There are a total of 240 credit hours divided into two years. The first 120 credit hours are also called HNC.

Cardiff University and BUCKS University.

Both online and on-campus facility is available. However, the final year will be online.

Fill out the information for downloading the free brochure

Michelle Depuis

Michelle is an experienced Transformation Consultant and highly skilled manager with extensive experience of developing and leading teams. Furthermore, she also has extensive management experience in Further education specialising in raising standards and achievement for young people and adults wanting to pursue and enhance their career in Business, Management, professional HR and Accountancy, Tourism and Computing.

Sumbal Manzoor-CMgr MCMI

Sumbal Manzoor is an experienced academician and management professional who is Head of Centre at ICE. She also holds the General Manager (Academics) position at iQualify UK and has been associated with the higher education sector, in UK and Pakistan, for the past decade working in different capacities that include Lecturer, Programme Coordinator, Education Manager and Research Supervisor.
Along with holding a Chartered Manger status, she acquired her Graduate & Post Graduate qualifications in Business Administration & Strategic Management and Leadership from Buckinghamshire New University. Sumbal continues to work with the Chartered Management Institute-UK as a Lecturer, vocational trainer and assessor pursuing professional management qualifications.

Dr. Anthony Stevenson

Dr. Stevenson has a Ph.D. in Finance Banking from Loughborough University along with an MSc in Finance and an MBA in Finance from University of Leicester. He is currently serving as Academic Lead Accounting and Finance at University of Derby since 2017. He has experience in teaching internationally having taught in Asia and many other parts of the world including serving as the Head of the school at KDU University College Penang, Malaysia in 2016, the Director of Banking Studies Senior Lecturer Banking and Finance from 2014-2016 at James Cook University Singapore and as the Director of Finance and Banking Senior Lecturer Finance University of Bedfordshire. In addition, he has published research papers in the areas of bank lending behavior and the impact of constrained liquidity on small firms in Europe.

Mandy Hayward

Mandy is an experienced educator currently serving as the Programame Leader – HND Business Management, Travel & Tourism Management and Hospitality Management at the City College London since 2018. Moreover, she has also taught at Harlow College, Hertford Regional College and Anglia Ruskin University. She has also worked as a Marketing Manager at Tesco PLC