Executive Leadership Training Programme

The course module focuses on the two key levels of strategy to introduce key issues facing organisations in today’s competitive environments. At the corporate level, fundamental issues concerning the nature of your business (es) and corporate parenting are examined. All too often, corporate centres destroy value rather than build value.

We will explore key issues in developing a compelling corporate strategy. At the business level, two key components are assessed, namely the conditions in the business environment, and the skills and capabilities your company possesses.

It will emphasise the importance of developing a differentiated approach to the offerings of your competitors in everything you do. It will also stress that this is the only way in which a sustainable and admired brand can be established. Further, it will also discuss the development and appraisal of options, and the problems of implementing strategic change.

After finishing this course module, you will have a clear understanding of the scope and nature of corporate and business level strategy and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

• Corporate Strategy Overview
• Portfolio Approaches
• Parenting and Value Creation and Destruction
• Business Strategy Overview
• Assessing the external environment
• Resources and Capabilities
• Value Chain Analysis
• Business Level Models and their Application

This course module focuses on some of the key marketing led issues facing organisations in today’s business environment. It starts with an examination of adding value and market share through managing data.

A range of issues are explored including customer relationship marketing, developing a brand personality across to developing a marketing plan and strategy, public affairs and stakeholder communications and integrated marketing communications.

By the end of this course module, you will have a clear understanding of the scope and nature of marketing issues facing organisations in today’s business environments and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

• Examining Value and Market Share from Research Data (Big Data Agenda)
• Customer Relationship Management and Brand Loyalty
• Developing a Brand Personality
• Market Segmentation
• Developing a Marketing Plan and Strategy
• Public Affairs and Stakeholder Communications
• Digital and Social Media Marketing
• Working within the General Data Protection Regulations (GDPR)
• B2B & Services Marketing
• Flexing the Marketing Mix
• Integrated Marketing Communications

This module focuses on two key issues; leadership and managing people from a strategic perspective. Strategic decision making and understanding your biases in leading and managing teams are examined alongside coaching and mentoring techniques and practices. This leads to an examination of a range of strategic HRM issues linked to developing employee and organisational performance.

By the end of the module, you will have a clear understanding of the scope and nature of leading and managing people and be in a position to employ the tools and techniques in your own organisation.

The session will examine the following areas:

• Becoming a Strategic Leader and Decision Maker
• Different leadership styles for dierent situations
• Strategic Decision Making for Leaders Coaching and Mentoring your workforce
• HRM in a Global Context
• The Employment Relationship
• Labour Market Regulation and Leadership Styles
• Rewards and Performance
• Diversity and Performance