Executive Leadership Training Programme

The course module focuses on the two key levels of strategy to introduce key issues facing organisations in today’s competitive environments. At the corporate level, fundamental issues concerning the nature of your business (es) and corporate parenting are examined. All too often, corporate centres destroy value rather than build value.

We will explore key issues in developing a compelling corporate strategy. At the business level, two key components are assessed, namely the conditions in the business environment, and the skills and capabilities your company possesses.

It will emphasise the importance of developing a differentiated approach to the offerings of your competitors in everything you do. It will also stress that this is the only way in which a sustainable and admired brand can be established. Further, it will also discuss the development and appraisal of options, and the problems of implementing strategic change.

After finishing this course module, you will have a clear understanding of the scope and nature of corporate and business level strategy and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

• Corporate Strategy Overview
• Portfolio Approaches
• Parenting and Value Creation and Destruction
• Business Strategy Overview
• Assessing the external environment
• Resources and Capabilities
• Value Chain Analysis
• Business Level Models and their Application

This course module focuses on some of the key marketing led issues facing organisations in today’s business environment. It starts with an examination of adding value and market share through managing data.

A range of issues are explored including customer relationship marketing, developing a brand personality across to developing a marketing plan and strategy, public affairs and stakeholder communications and integrated marketing communications.

By the end of this course module, you will have a clear understanding of the scope and nature of marketing issues facing organisations in today’s business environments and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

• Examining Value and Market Share from Research Data (Big Data Agenda)
• Customer Relationship Management and Brand Loyalty
• Developing a Brand Personality
• Market Segmentation
• Developing a Marketing Plan and Strategy
• Public Affairs and Stakeholder Communications
• Digital and Social Media Marketing
• Working within the General Data Protection Regulations (GDPR)
• B2B & Services Marketing
• Flexing the Marketing Mix
• Integrated Marketing Communications

This module focuses on two key issues; leadership and managing people from a strategic perspective. Strategic decision making and understanding your biases in leading and managing teams are examined alongside coaching and mentoring techniques and practices. This leads to an examination of a range of strategic HRM issues linked to developing employee and organisational performance.

By the end of the module, you will have a clear understanding of the scope and nature of leading and managing people and be in a position to employ the tools and techniques in your own organisation.

The session will examine the following areas:

• Becoming a Strategic Leader and Decision Maker
• Different leadership styles for dierent situations
• Strategic Decision Making for Leaders Coaching and Mentoring your workforce
• HRM in a Global Context
• The Employment Relationship
• Labour Market Regulation and Leadership Styles
• Rewards and Performance
• Diversity and Performance

This course module will focus on the role and use of accounting information by managers in organisations. The use of accounting information is crucial to inform judgments and decisions and to enable managers to achieve the strategic aims of the organisation.

It will emphasis on accounting information in strategic and operational decision-making, planning and control in organisations. It will also cover the use of accounting information in performance management, including strategic approaches.

After completing this module, you will have a clear understanding of the key finance-based issues and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

• Introduction to Management Accounting
• Cost-volume-prot Analysis
• Relevant Costs and Revenues for Decision-Making
• Traditional Costing and Pricing Practices
• Activity Based Costing and Alternatives to Traditional Pricing Practices
• Budgets and the Budgeting Process
• Accounting for Control
• Managing Working Capital
• Performance Management and Divisionalisation
• Strategic Approaches to Performance Management

This course module focuses on ‘cooperative’ strategy. All business schools teach competitive strategy, but only a few focuses on cooperative strategy. Very few companies with global ambitions can hope to achieve these ambitions without a clear cooperative strategy. They need well-functioning value and network generating joint ventures, strategic alliances consortia and others forms of positive relationships with complementary companies around the world and frequently even with competitors.

It emphasises the mind-sets and cultural sensitivities necessary to formulate and run successful strategic alliances and identifies the pitfalls waiting to ensnare those who ignore such lessons and rush in intemperately.

After completing this course module, you will have a clear understanding of cooperative strategies and be in a position to employ the tools and techniques in your own organisation.

The following areas will be examined:

• Why Cooperative Strategy is Important
• How to Choose a Partner
• The Different Forms of Alliance
• How to Choose the Best Alliance Form to Adopt
• How to Achieve Cultural Balance in the Presence of Different Corporate & National Cultures
• How to Operate as an Alliance General Manager
• Corporate Governance in an Alliance
• An Alliance Mindset; Trust and its Importance
• Commitment and Transparency