International centre of excellence hosted Concordia College, DHA campus on 7^th February 2023, for a capacity building workshop on digital marketing. The students were also given information session by admission advisors about ICE Pakistan academic programmes.

The capacity building session was delivered by Mr. Qasim Iqbal, a digital marketing expert. There were around thirty students in attendance on the day from FSC education background. The students were accompanied by their career counsellor.

The session was for almost one hour focusing on practical tools of digital marketing for beginners. The students were very interactive and engaging with the instructor towards the Q&A session at the end.

All students were awarded certificate of participation by ICE management team towards the end of the session. Students of Concordia gave positive feedback about the session in their video testimonials.

At ICE Pakistan, we aim to train and develop the youth of Pakistan to become the future entrepreneurs and innovators. Our vision is to collaborate with all the relevant stakeholders to add value and build the capacity of the next generation.