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SKILLSRATOR – influencer marketing

Become a Certified IM Specialist.

Move beyond celebrity endorsements. Learn to build data-driven campaigns with micro-influencers that drive real sales, bypass ad fatigue, and command genuine trust.

Enroll for 20,000

Includes 1 Month FREE Co-working Space to launch your agency.

Course Duration:
2 Months

Schedule:
2 days per week

Class Length:
1.5 Hour

Investment:
1 month free co-working

What you'll learn

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Data-Driven Selection

Learn to detect fake followers and analyze engagement rates to find influencers with real influence.

Strategic Campaign Objectives

Match brand awareness or sales goals with the right platforms and KPIs.

Negotiation & Secure Payments

Master payment models (barter vs. paid) and secure negotiation strategies to protect your budget.

ROI Optimization

Use tracking links and advanced metrics to calculate ROI and scale winning collaborations.

Skills you'll gain

Influencer Outreach
Engagement Analytics
KPI Tracking
Contract Negotiation
Campaign Management
Fake Follower Detection
Micro-Influencer Strategy
B2B Sales
ROI Calculation

Tools you'll learn

Influencer Discovery Tools
Analytics Tools
CRM Software 
TikTok Shop Affiliate
YouTube Hunter Tools

Details to know

Shareable Certificate

Learn to manage high-stakes campaigns entirely from your mobile device.

Project-Based Learning

Work on real campaign breakdowns and a final live campaign project.

The Roadmap

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Module 1: Foundations & Selection
Objectives, KPI definition, and the science of assessing Micro, Macro, and Nano influencers..

Class 1: Introduction & Course Overview

Class 1: Introduction to TikTok Shop

  • What is Influencer Marketing
  • Scope & career opportunities  
  • Course roadmap & expectations

Class 2: Choosing Campaign Objectives

  • Brand awareness vs. sales goals   Defining KPIs  
  • Defining KPIs  
  • Matching objectives with platforms

Week 2: Account Setup & Navigation

Class 3: Assessing Influencers

  • Micro, macro & Nano influencers   Engagement rate analysis  
  • Engagement rate analysis
  • Fake followers detection

Class 4: Shortlisting Influencers

  • Niche relevance   Audience demographics  
  • Audience demographics
  • Shortlist criteria & documentation

Week 1: Foundations & Setup

Class 1: Introduction to Amazon Business Models

  • Overview of FBA (Fulfillment by Amazon) vs. FBM (Fulfillment by Merchant).
  • Understanding Private Label, Wholesale, and Online Arbitrage.

Class 2: Amazon Seller Central Setup

  • Step-by-step account creation and verification process.
  • Navigating the Seller Central dashboard and settings.

Week 2: Product Research

Class 3: Winning Product Research Methods

  • Identifying high-demand, low-competition products.
  • Using validation criteria to ensure profitability.

Class 4: Advanced Product Hunting Tools

  • Deep dive into Helium 10 and Jungle Scout.
  • Analyzing market trends, pricing strategies, and profit margins.

Week 1: Foundations & Setup

Class 1: Introduction to Amazon Business Models

  • Overview of FBA (Fulfillment by Amazon) vs. FBM (Fulfillment by Merchant).
  • Understanding Private Label, Wholesale, and Online Arbitrage.

Class 2: Amazon Seller Central Setup

  • Step-by-step account creation and verification process.
  • Navigating the Seller Central dashboard and settings.

Week 2: Product Research

Class 3: Winning Product Research Methods

  • Identifying high-demand, low-competition products.
  • Using validation criteria to ensure profitability.

Class 4: Advanced Product Hunting Tools

  • Deep dive into Helium 10 and Jungle Scout.
  • Analyzing market trends, pricing strategies, and profit margins.

Week 1: Foundations & Setup

Class 1: Introduction to Amazon Business Models

  • Overview of FBA (Fulfillment by Amazon) vs. FBM (Fulfillment by Merchant).
  • Understanding Private Label, Wholesale, and Online Arbitrage.

Class 2: Amazon Seller Central Setup

  • Step-by-step account creation and verification process.
  • Navigating the Seller Central dashboard and settings.

Week 2: Product Research

Class 3: Winning Product Research Methods

  • Identifying high-demand, low-competition products.
  • Using validation criteria to ensure profitability.

Class 4: Advanced Product Hunting Tools

  • Deep dive into Helium 10 and Jungle Scout.
  • Analyzing market trends, pricing strategies, and profit margins.

Launch Your New Career

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Frequently Asked Questions

Still have questions?

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Ready to start your professional career?

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Book a session with us today

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