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SKILLSRATOR – DIGITAL MARKETING

Master Meta Ads: Transform Scrollers into Customers.

Become an expert in Facebook & Instagram Advertising. Build high-converting funnels, master the Meta Pixel, and launch your career with a professional portfolio.

Enroll for 15,000 PKR

Get 1 Month FREE Co-working space upon enrollment.

Join 500+ successful VAs working on Upwork & Fiverr.

Course Duration:
1 Months

Schedule:
2 days per week

Class Length:
1 Hour

Investment:
1 month free co-working

What you'll learn

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Build Technical Infrastructure

Master the Meta Business Manager, Pixel installation, and Conversions API (CAPI) for bulletproof tracking.

Architect Sales Funnels

Map campaign objectives to the customer journey, from brand awareness to high-ROAS conversions.

Master Advanced Targeting

Go beyond basic interests with Retargeting, Custom Audiences, and Lookalike (LAL) scaling.

Create Scroll-Stopping Content

Develop high-converting ad copy and visual strategies for Reels, Stories, and Carousels.

Skills you'll gain

Media Buying
Meta Pixel Setup
Performance Marketing
Retargeting Strategies
Ad Copywriting
Data Analytics
A/B Testing
Creative Strategy
Client Management 

Tools you'll learn

Meta Ads Manager
Business Suite
Meta Pixel Helper
Canva
Google Events Manager

Details to know

Shareable Certificate

Add your Meta Ads expertise to your LinkedIn profile.

Project-Based Learning

Every class involves live campaign execution and real-world data.

The Roadmap

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Module 1: Foundations & Tech Setup
Page optimization, Business Manager security, and Pixel/CAPI tracking foundations.

Week 1: Foundations & Page Optimization

Class 1: Social Media Management & Organic Foundations

  • Social media ecosystem overview and the role of organic vs. paid.
  • Defining brand presence and content strategy basics.

Class 2: Facebook Page Optimization for Trust

  • Professional page setup (Branding, Bio, and CTA buttons).
  • Structuring content to build authority and customer trust.

Week 2: Technical Infrastructure

Class 3: Meta Business Manager & Ad Account Setup

  • Properly setting up Business Manager, Ad Accounts, and People roles.
  • Managing business assets securely to avoid account restrictions.

Class 4: Tracking Foundations: Meta Pixel & CAPI

  • Class 4: Tracking Foundations: Meta Pixel & CAPI
  • Installing the Meta Pixel for website tracking.
  • Basics of Conversions API (CAPI) for data accuracy.

Week 1: Foundations & Setup

Class 1: Introduction to Amazon Business Models

  • Overview of FBA (Fulfillment by Amazon) vs. FBM (Fulfillment by Merchant).
  • Understanding Private Label, Wholesale, and Online Arbitrage.

Class 2: Amazon Seller Central Setup

  • Step-by-step account creation and verification process.
  • Navigating the Seller Central dashboard and settings.

Week 2: Product Research

Class 3: Winning Product Research Methods

  • Identifying high-demand, low-competition products.
  • Using validation criteria to ensure profitability.

Class 4: Advanced Product Hunting Tools

  • Deep dive into Helium 10 and Jungle Scout.
  • Analyzing market trends, pricing strategies, and profit margins.

Week 1: Foundations & Setup

Class 1: Introduction to Amazon Business Models

  • Overview of FBA (Fulfillment by Amazon) vs. FBM (Fulfillment by Merchant).
  • Understanding Private Label, Wholesale, and Online Arbitrage.

Class 2: Amazon Seller Central Setup

  • Step-by-step account creation and verification process.
  • Navigating the Seller Central dashboard and settings.

Week 2: Product Research

Class 3: Winning Product Research Methods

  • Identifying high-demand, low-competition products.
  • Using validation criteria to ensure profitability.

Class 4: Advanced Product Hunting Tools

  • Deep dive into Helium 10 and Jungle Scout.
  • Analyzing market trends, pricing strategies, and profit margins.

Week 1: Foundations & Setup

Class 1: Introduction to Amazon Business Models

  • Overview of FBA (Fulfillment by Amazon) vs. FBM (Fulfillment by Merchant).
  • Understanding Private Label, Wholesale, and Online Arbitrage.

Class 2: Amazon Seller Central Setup

  • Step-by-step account creation and verification process.
  • Navigating the Seller Central dashboard and settings.

Week 2: Product Research

Class 3: Winning Product Research Methods

  • Identifying high-demand, low-competition products.
  • Using validation criteria to ensure profitability.

Class 4: Advanced Product Hunting Tools

  • Deep dive into Helium 10 and Jungle Scout.
  • Analyzing market trends, pricing strategies, and profit margins.

Launch Your New Career

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Frequently Asked Questions

Still have questions?

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Contact us
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Ready to start your professional career?

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Book a session with us today

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