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© Copyright ICE Pakistan

Learn Digital Marketing
with our Experts

100% Practical Digital Marketing Course

Learn Digital Marketing
with our Experts

100% Practical Digital Marketing Course

Interested? Let us contact you

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Course Duration

2 months

Class Timing

1.5 hours

Start Date

June 15

Delivery

On-campus

Fee

Rs. 24,999

Enrol Now to Grow your Digital Marketing career

The course offers an in-depth exploration of fundamental concepts and theories influencing the online customer journey from a potential prospect to a buying customer.

What you will learn:


Students would be able to design effective Digital Marketing campaigns on any social media platform. This course will enable the aspiring entrepreneurs to decide what business to start and most importantly equip them with tools and knowledge to achieve initial traction & scale by viable Digital Marketing. This course develops skills to identify emerging marketing opportunities with the help of Latest tools and marketing tactics. Real-time case studies and relevant articles would be integrated throughout the course.

Interested? Let us contact you

I agree to the privacy policy.

Enrol Now to Grow your Digital Marketing career

The course offers an in-depth exploration of fundamental concepts and theories influencing the online customer journey from a potential prospect to a buying customer.

What you will learn:


Students would be able to design effective Digital Marketing campaigns on any social media platform. This course will enable the aspiring entrepreneurs to decide what business to start and most importantly equip them with tools and knowledge to achieve initial traction & scale by viable Digital Marketing. This course develops skills to identify emerging marketing opportunities with the help of Latest tools and marketing tactics. Real-time case studies and relevant articles would be integrated throughout the course.

Who is this course for?

Anyone who want to run their digital business

Students/fresh graduates who want to enhance their digital marketing skills.

Entrepreneurs who want to start an e-biz

Enrol now to take your first step towards digital success and start earning

Course Curriculum

Through this module consists of:

 

  • The fundamentals of digital entrepreneurship 
  • Understanding  the Minimum Viable Product – iterative business as a service and on demand e commerce models (4)
  • Using different platforms as mediums to market a product or communicate with the customer (Facebook, Instagram and more) 
  • Key skills and knowledge required to work as a digital free lancer and within a digital start-up enterprise

This module consists of:

 

  • Introduction to Digital Marketing
  • Types of marketing
  • Traditional and digital marketing
  • B2B and B2C marketing
  • How to get business through digital marketing
  • Benefits of digital marketing

This module consists of:

 

  • Choosing the right domain name for your website
  • Choosing a hosting platform for website
  • WordPress Installation
  • Choosing the right WordPress theme
  • Plugins you need for your WordPress blog/Website
  • Blog creation and ideas

This module consists of:

 

  • What is Content Marketing
  • Objective of content Marketing
  • How to write SEO friendly Content
  • How to become content writer
  • Tools for content writing

This module consists of: 

 

  • What is PPC?
  • Benefits of Google Adwords
  • Google Adwords for marketing 
  • What is Search engine marketing?

This module consists of:

 

  • What are the two categories of Social Media Optimization?
  • Advantages of SMO
  • How to measure social media success?
  • SMO for your business/ start-up

This module consists of:

 

  • Data analysis as per business
  • Keywords to find unique data
  • Choosing best tools for email marketing
  • Write Catchy subject lines to get Email Opened
  • Email Marketing Analytics

This module consists of: 

 

  • Overview of Google Adwords
  • Creation of campaign and groups
  • Types of Digital campaigns
  • Different digital platforms for campaigns

This module consists of:

 

  • Identifying the ideal customers 
  • Who are your primary competitors 
  • What is the main focus of your campaign?
  • Set goals for the campaign
  • Types of campaign

This module consists of:

 

  • What is affiliate Marketing?
  • Making Money from affiliate marketing revolution
  • Overview of affiliate Marketing networks
  • Websites with best affiliate Programs
  • Creating and Executing an Ecommerce Marketing Plan.
  • Marketing Channels, Tactics & Tools to Consider

This module consists of:

 

What is App Store Optimization?

How does the app store algorithm work?

How does the app rank for keywords?

This module consists of:

  • What is online Reputation?
  • Why online Reputation is Important?
  • How to manage your online reputation?
  • How to respond to first page Negative Review?
  • How to take control of your online reputation?

This module consists of:

  • Adsense Program overview & Features
  • How to get approved for adsense?
  • Few tricks to get approval by Google
  • How to put ads on your blog?

This module consists of:

  • Setting yearly, quarterly and monthly goals
  • Planning an effective digital marketing strategy 
  • Identifying your customers

This module consists of: 

 

  • Definition of an online sales lead
  • Landing pages and lead conversion
  • Converting leads into sales through Internet marketing
  • Optimising Landing Pages
  • A/B Testing
  • Sales Funnels
  • CRM introduction

This module consists of:

 

  • What is freelancing?
  • Popular freelancing websites
  • How to take project from freelancing website?
  • How to Choose freelancer(For your project)?
  • How to get money worldwide?

Benefits of studying the Digital Marketing course at International Centre of Excellence

Start a Successful eCommerce Business

Earn Advertising revenue with AdSense

Earn money online with Freelancing

Meet Our Trainers

Our experienced digital marketing expert are here to help you understand the concepts of digital marketing and to apply them practically for your successful career 

Ian Fraser

Ian Fraser is a seasoned marketing expert with more than 30 years of experience in marketing and communications. Along with being a Chartered Marketer awarded by Chartered Institute of Marketing and being the Principal and Director of iQualify UK, Mr. Fraser is also an expert in digital brand management and digital entrepreneurship.

Ana Oliveira

She is a digital marketing specialist currently consulting clients across different industries in the UK. Having started her international career at 21, she had the opportunity to work for well-known brands such as adidas, Reebok, viagogo and Visit Britain. She is a student for life and is constantly looking for new ideas and knowledge in trainings, seminars and online.

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Last Name *
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Phone No (with country code)

Date of birth *
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    I have read the privacy policy.