Search Engine Optimization
Students who take this SEO training will learn ways to put their website at the top of a search engine result page and keep it there.
You will learn SEO skills like:
1. Technical SEO – How to make sure that your website is technically optimized for search engine rankings.
2. Keyword management and research - How to find and utilize the right keywords for the right niche when developing content.
3. On-Page and Off-Page Optimization - How to make sure that your site is on the first page of SERPs by meeting all the requirements set by a search engine as well as how to build backlinks.
4. Analytics - How to make use of analytics to see how well your SEO tactics work and which areas could use improvement.